Regional Digital Presence: LinkedIn, Web & Email
Led Arctech's LATAM digital presence across LinkedIn, the regional website, and email campaigns.
Company
Arctech Solar
Area Expertise
Digital Advertising
Client
Challenge
Arctech's LATAM digital presence was limited and inconsistent. There was no cohesive regional voice across LinkedIn, web, or direct communication channels.
Goal
Build a cohesive, customer-centric digital presence that reflected local market needs while staying aligned with the global brand.
Result
Led the LATAM redesign of the regional website and dedicated landing pages, built the LinkedIn content strategy, and ran targeted email campaigns aligned to regional commercial priorities.