Grupo Asturiano Alliance, First of 500 Stores
Led the Grupo Asturiano alliance launch and brand activations that built public visibility.
Company
Solfium México
Area Expertise
Events / PR / BTL
Client
Challenge
Solfium needed to translate a major commercial partnership into public visibility and a repeatable activation model across hundreds of retail locations.
Goal
Design experiential events and media moments that amplified key partnerships and built brand presence on the ground.
Result
Led the Grupo Asturiano alliance launch, the first of 500 stores, plus brand activations including The Green Expo, generating press coverage and on-the-ground brand visibility.