B2B Brand Consolidation in Industrial LATAM
Brand consolidation across Mexico, Colombia, and Peru for a German industrial multinational.
Company
Helukabel
Area Expertise
PR & Branding
Client
Challenge
Helukabel needed consistent brand positioning across LATAM
Goal
Consolidate brand identity across all three markets and strengthen industry visibility through regional events and presence.
Result
Led the LATAM industrial brand identity, a product-driven website, regional event presence (Expo Solar Colombia, Expo Perú), and multi-country agency and media management.